60 Second Impact
May 2007
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Contents 60 Second Articles |
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| 60 Second Articles May 2007 60 Seconds of Information Impacting You and Our Fast-Forward Economy Estimated Reading Time: 60 Seconds 60 Second Articles: 1. Are You Losing Business Because Your Web Site Needs A Checkup? 2. What's Your Plan To Give "Remarkable Service"? 3. Can Grocery Stores Make You Happy? This One Thinks So! 4. The Sanjaya Marketing Lesson For Everyone 5. The 60 Second Close: Our Best Offer Ever ************************** 1. Are You Losing Business Because Your Web Site Needs A Checkup? • The novelty of having a corporate Web site has worn off and now the question being asked is this: "Are you getting a return on your investment and if not, then why not?" The two major purposes of a Web site are to inform and sell, with the hopes of converting users into "fans" of the company by enrolling them into your newsletter program or by them purchasing one of your products online. • Over the years, designers with little marketing or sales knowledge developed Web sites. The trend now is to have as much marketing input into the site as possible. Is your Web site designed for beauty or to help your bottom line? What percentage of visitors to your Web site sign-up to receive your e-mail newsletter? What percentage of visitors purchase a product? But here is the million-dollar question: "What percentage of visitors are just going to your homepage and then leaving your site immediately?" These are critical marketing questions that we can help you with. ************************** 2. What's Your Plan To Give "Remarkable Service"? • Got a sales-building plan to attract new business? Great! But what is your plan for your current customers and clients so you can get them talking about you? What differentiates you from the competition? Having a "Remarkable Service" program in place gives you the ability and power to turn each of your customers into your own sales ambassadors in the marketplace. • The key is that giving "Remarkable Service" shouldn't only occur to those who are having problems at the service counter, but should take place as soon as your customer walks onto your property. What can you do differently that will turn the ordinary into extraordinary? ************************** 3. Can Grocery Stores Make You Happy? This One Thinks So! • Tired of grocery stores with long checkout lines? Aisles that force you to squeeze by and fear knocking down one of those huge Coke displays? One grocery store thinks you're ready for a change and wants you to "shop happy." Food Lion has unveiled a new chain called Bloom that promises a new way to grocery shop. • Shoppers scan their groceries with personal scanners and bag them in their carts as they shop. The scanners also allow Bloom to send instant messages to shoppers, alerting them when prescriptions have been filled or when deli orders are ready for pick-up. For check-out, shoppers simply go to any check-out lane and scan an "end of trip" barcode and the order automatically downloads to a register, so there's no need to unload and reload the cart -- which brings the average checkout time down to 32.7 seconds. This alone will make any grocery shopper exceptionally happy. Visit their Web site at: www.ShopBloom.com ************************** 4. The Sanjaya Marketing Lesson For Everyone • Whether you liked him or not, Sanjaya made an impact on this season's "American Idol." Though not a great singer, he had a powerful personality and charisma that engaged and wowed his audience. • Yet on the flipside of the coin, why is it that out of 12 or so contestants on the show, we can't really identify anyone else? Oh, I like that girl or, that guy sang great! But that's it. The rest of the contestants, although extremely talented, remain nameless and faceless. Why? Because there's no story within any of them! • What did Sanjaya have that "differentiated" him from the other (and even better) singers? Whether it was the hair, the smile, the charisma, it was something, and the audience gravitated to it in a big way. • Even as an average singer, he was still the big fan favorite. Why? Because people recognized a difference and grabbed onto it. With no "difference" there's nothing for the audience to clutch onto. Remember previous American Idol winner, Fantasia? What was her point of difference? She had an emotional story -- single mother and couldn't write. People grabbed onto that and admired her perseverance even more! • Here's the marketing lesson -- people will clutch onto something when you give them an opportunity to do so. If you don't give them an opportunity, you become just another place of business to them. They will remember you if you tell them something or do something extraordinary. • So, what's your story? What's your point of differentiation? What do you have that people can clutch onto and remember you by. ************************** 5. The 60 Second Close: Our Best Offer Ever • We have an offer that we think is pretty fantastic. Let us review your marketing process. If we cannot either save you money or reduce your cost per sale, you owe us nothing. That's correct, zero. We are so confident that our expertise can help most businesses that we'll willing to work for nothing if we can't help yours. • If, after talking, we find that your marketing is in great shape, we retain the right not to proceed, of course. • This offer is not valid if your business has a full time director of marketing. • Call us today, or email me at chrisl@intellmkt.com Best Wishes, Chris Lambrecht Come visit our website! |