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60 Second Articles
Chris Lambrecht's 60 Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy
March 2008 - Estimated Reading Time: 60 Seconds
60 Second Articles:
1. Don’t Blink: Your New HD DVD Player Just Became Obsolete
2. Is Watching ‘The Office’ At The Office Impacting Productivity?
3. Customer Satisfaction: The Best, The Worst And What It Means To Your Business
4. The 60 Second Close: Want To Exceed Satisfaction?
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1. Don’t Blink: Your New HD DVD Player Just Became Obsolete
- That new HD DVD player you got for Christmas is now obsolete. How did that happen so fast? For the past five years, Sony and Toshiba have been fighting a battle over “tape format” supremacy between HD DVD and the new Blu-ray technology.
- Sony’s Blu-ray and Toshiba’s HD DVD have essentially the same capabilities, but the battle split the marketplace and slowed down sales in the billion-dollar home movie business. Retailers were forced to stock both formats and both players, while consumers became confused and frustrated.
- Reminiscent of the long-lasting VHS and Sony Betamax format feud in the 1980s, nobody - from the movie studios to the manufacturers to the retailers - wanted a replay of that scenario. Finally, movie studios started to side with Blu-ray. The devastating blow for the case for HD DVD came when Wal-Mart said it would phase out all HD DVD movies and players and sell only Blu-ray.
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2. Is Watching ‘The Office’ At The Office Impacting Productivity?
- Watching TV online has officially become the new workplace distraction as the major TV networks are making their top rated shows available for online viewing. According to the Wall Street Journal, (www.wsj.com) most of the TV shows are viewed between noon and 2 pm.
- The good news for those who only have an hour for lunch is that the shows are broadcast without commercials. This means that a 60 minute episode of “Lost” only lasts 43 minutes, while 30 minute shows like “The Office” slim down to 22 minutes.
- Neilson Online states that the majority of those watching the broadcasts are women, while men prefer user-created content.
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3. Customer Satisfaction: The Best, The Worst And What It Means To Your Business
- The University of Michigan’s Customer Satisfaction Report for 2007 reveals that despite the slowdown in the economy, customer satisfaction levels are holding at an all-time high of 74.9 ... same as last year ... albeit bolstered by major companies such as Amazon.com and Toyota’s Lexus Brand. Other major brands didn’t score as well, including Best Buy and Wal-Mart.
- Why is customer satisfaction an important measure to business? One word — profit. According to the survey result, each point of increasing customer satisfaction represents a boost in net cash flow of $55 million a year.
- So if times are tight and you’re considering cutting back on service, you’d be smart to reconsider. To see how other companies scored, click on www.Forbes.com.
- While you will certainly recognize the companies mentioned in the report and agree or disagree with their satisfaction score, the real question to ask is how your customers would rate your own company?
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4. The 60 Second Close: Want To Exceed Satisfaction?
- At our agency, we believe that a satisfied customer isn’t good enough. In our books, satisfaction is an over-used word that implies mediocrity. We want our clients to have customers that rave about them.
- What about your company? How do your customers feel about you? Do they rave about you or are they just ho-hum satisfied?
- Do you have metrics assigned in this area? If not, email us today and we can show you how we’ve helped other clients in this area. chrisl@intellmkt.com
Best Wishes,
Chris Lambrecht
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Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions
Member
IMC, Georgia Chapter
http://www.imcgeorgia.org
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