Intelligent marketing solutions, Atlanta Georgia

60 Second Impact

Mid-summer, 2009

Contents
Do You Really Need A Mobile Web Site? by Chris Lambrecht
60 Second Articles

Chris Lambrecht's 60 Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

Mid-summer 2009 - Estimated Reading Time: 60 Seconds

Special Issue:
The New Media Empire and How it Affects Your Business

60 Second Articles:

  1. It's Time To Ask The Most Important Business Question Of The Year
  2. How The Battle For Smartphone Supremacy Will Affect Your Online Marketing
  3. Your Mobile Web Site: Design Tips 101
  4. The 60 Second Close: Mobilizing To Stay Ahead Of The Curve


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1. It's Time To Ask The Most Important Business Question Of The Year

• You have to pinch yourself to believe it -- the year that started in severe economic turmoil is now half over. Now it's time to ask the most important business question of the year: "What do you have to do the rest of this year to reach your future profit goals?"

• If you haven't made your business more viable for the future during these difficult times, then you probably need to ask yourself why. If you need help defining a new business strategy to move forward, we can help.

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2. How The Battle For Smartphone Supremacy Will Affect Your Online Marketing

• While Blackberry, iPhone and an array of other smartphones battle for market supremacy, the fact is that smartphone usage overall will continue to increase dramatically over the next few years. How does this affect your online marketing?

• With more people using their smartphones to surf the Internet and visit Web sites, you may need to have a version of your site that's "mobile-friendly."

• This is critically important for many companies, especially if you can envision potential customers trying to visit your Web site on their smartphones. Unless your Web site is mobile-friendly, the experience will be a disaster, leaving the user to wonder why you're not "with the times."


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3. Your Mobile Web Site: Design Tips 101

• The larger screens and enhanced resolution of iPhones and other smartphones make it quite easy for you to have a great looking Web site designed specifically for mobile-users.

• As you plan your mobile Web site strategy, here are some design tips to consider:

o Keep your design as simple and clean as possible; avoid large photos
and over-sized logos. Use a single column format.

o Provide only the information that your potential customers would deem most important to your product and service ?" information they can get easy access to. Smartphone users aren't browsing casually. They want quick information now. If they don't get it, they probably won't ever visit your site again.

o Do not use JavaScript or Flash. Do not link to other Web sites

• There's a lot of information on the Internet about this topic, including some "no-charge" mobile Web site developer programs that you can experiment with.


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4. The 60 Second Close: Mobilizing To Stay Ahead Of The Curve


• As a marketing agency, it's our job to keep you well ahead of the curve and prepare you for what's next. We urge you to consider mobile users as a potential customer base that is growing rapidly.

• Consequently, particularly if some of your customer base is under 30, now is the time to start "mobilizing" your Web site ?" developing a version of your current site that's smartphone friendly. Not sure where to start? Call us. We can get you there ?³ faster than ever.


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Best Wishes,
Chris Lambrecht
Intelligent Marketing Solutions

Member

IMC, Georgia Chapter
http://www.imcusa.org